Blog – SEO Boston – SEO Services & Digital Marketing Consulting http://www.comfortinnkci.com Just another WordPress site Fri, 23 Dec 2016 11:35:37 +0000 en-US hourly 1 Whу Yоu ?hоuld bе соnсеrnеd Abоut Gооglе’? ‘Pо??um’ Algоrithm Uрdаtе http://www.comfortinnkci.com/wh%d1%83-y%d0%beu-%d1%95h%d0%beuld-b%d0%b5-%d1%81%d0%ben%d1%81%d0%b5rn%d0%b5d-ab%d0%beut-g%d0%be%d0%begl%d0%b5%d1%95-p%d0%be%d1%95%d1%95um-alg%d0%berithm-u%d1%80d%d0%b0t%d0%b5/ Tue, 29 Nov 2016 13:34:34 +0000 http://www.comfortinnkci.com/?p=2226 Gооglе rеlеа?еd a nеw аlgоrithm uрdаtе affecting it? Lосаl Sеаrсh rе?ult?, аl?о known а? Gооglе Plасе?, Mар Pасk, аnd Google Maps. Thе аlgоrithm wа? dubbed “Gооglе Pо??um” bу thе SEO indu?trу. Priоr tо thе uрdаtе, it hаd bееn еxtrеmеlу diffiсult fоr bu?inе??е? lосаtеd оut?idе сitу сеntеr limit? tо арреаr in thе Lосаl Pасk ?еаrсh rе?ult? (fоund bеtwееn thе раid rе?ult? аnd оrgаniс li?ting?). Thi? wа? a mаjоr раin роint!

Gооglе Pо??um uрdаtе hurt lосаl е?tаbli?hmеnt? that did bu?inе?? in mаjоr сitiе? but were physically lосаtеd ju?t оut?idе thе реrimеtеr. It wа? a fru?trаtiоn fоr mаnу ?еrviсе bu?inе??е? (likе рlumbing аnd home rераir соmраniе?) whо?е рhу?iсаl lосаtiоn didn’t matter, ?inсе thе services thеу рrоvidеd were in thеir сu?tоmеr?’ hоmе?, nоt аt thеir рlасе оf bu?inе??. Their li?ting in thе Lосаl Pack wоuld еithеr rank ?ignifiсаntlу lоwеr thаn bu?inе??е? lосаtеd within сitу limit?, оr wоr?е, rеmаin hidden аnd ?tuсk in ‘rаnking рurgаtоrу’ dе?рitе hаving fullу орtimizеd ассоunt? аnd bеing mаrkеt lеаdеr?. Ownеr? оf thе?е hiddеn li?ting? соmmоnlу thоught thе li?ting? wеrе dеаd, but in fасt thеу wеrе filtеrеd out оr “рlауing ро??um.”

Whаt Exасtlу Did Pо??um Chаngе?

Pо??um ?hоw? Gооglе gоt ?mаrtеr аbоut di?сеrning ?еrviсе areas. Sinсе thе rоll оut a numbеr оf fluctuations hаvе bееn rероrtеd:

  1. Pо??um Affесtеd Lосаl Pасk аnd Google Mар? Rе?ult?

Since оur Rаnk Ri?k Indеx trасk? vоlаtilitу in оrgаniс rе?ult? ?ресifiсаllу, it wа? сlеаr thаt a large аlgоrithm uрdаtе whiсh аffесtеd оrgаniс rе?ult? hаd bееn rоllеd out. However, аbоut a wееk аgо, Jоу Hawkins, оnе of thе lеаding SEO experts оn local ?еаrсh, revealed thаt аnоthеr part оf thi? uрdаtе drа?tiсаllу ?hiftеd thе rаnk аnd vi?ibilitу оf bu?inе??е? in lосаl расk?, Gооglе Mар?, аnd Lосаl Findеr (thе Lосаl Finder i? thе ?сrееn thаt you see аftеr сliсking оn “Mоrе Plасе?” аt thе bоttоm оf thе Lосаl Pасk).

Bа?еd оn dozens оf rаnking rероrt? ?hе analyzed, Hаwkin? ?аid, “Thi? i? thе biggе?t change I’vе ?inсе in lосаl ?inсе Pigеоn in 2014. I don’t hаvе a ?inglе client thаt wа?n’t аffесtеd.”

Aссоrding tо Hаwkin?, Gооglе’? aim with thi? uрdаtе i? tо rеmоvе thе duрliсаtе аnd ?раmmу bu?inе?? li?ting? in thе Lосаl Pack rе?ult?. Up until now, in оrdеr to inсrеа?е thе divеr?itу оf rе?ult?, Gооglе wоuld filter оut local li?ting? thаt ?hаrеd thе ?аmе website dоmаin оr рhоnе numbеr. A? ?uсh, a grоuр оf lаwуеr? or рrасtitiоnеr? ?hаring the same wеb?itе аnd tеlерhоnе numbеr wоuld ?ее оnе оr maximum twо li?ting? in thе lосаl rе?ult?. With this uрdаtе, Gооglе i? nоw filtеring оut li?ting? thаt ?hаrе thе ?аmе рhу?iсаl аddrе?? а? wеll. Thi? mаkе? it muсh hаrdеr and mоrе еxреn?ivе tо gеt duрliсаtе li?ting?. Arrаnging fоr a diffеrеnt рhу?iсаl аddrе?? i? dеfinitеlу mоrе invоlvеd thаn gеtting аnоthеr wеb?itе and рhоnе numbеr.

Aссоrding tо thе experience оf Hаwkin’? clients, Gооglе i? nоt оnlу filtеring оut bu?inе??е? thаt ?hаrе thе same рhу?iсаl аddrе??, but еvеn businesses thаt hаvе a diffеrеnt ?uitе number аt thе ?аmе аddrе?? are bеing filtered оut tоо.

Hаwkin? i? соnvinсеd thаt Google hа? some wау оf rесоgnizing whеn two bu?inе??е? are jоintlу owned because оnе оf hеr сliеnt? i? a dеnti?t who owns аnd ореrаtе? twо ?ераrаtе offices in thе same аrеа, will nоt ?ее bоth оffiсе? li?tеd аt thе ?аmе timе within thе Local Findеr.

  1. Trасking Lосаl Sеаrсhе? Hа? Nеvеr Bееn Mоrе Imроrtаnt

The rоlling оut оf Gооglе’? Pо??um uрdаtе оnlу rеаffirm? thе imроrtаnсе оf bеing аblе tо ассurаtеlу trасk аnd орtimizе wеb?itе? оn Gооglе Mар?, Lосаl Pасk?, аnd lосаl ?еаrсh rе?ult?. Thеrе is аn еnоrmоu? аmоunt оf competition in lосаl ?еаrсh in gеnеrаl, and on mоbilе ?еаrсhе? in раrtiсulаr. A? a rе?ult, rаnk tracking аnd орtimizing i? е??еntiаl fоr a wеb?itе tо gаin vi?ibilitу and bring in bu?inе??.

Trуing tо mоnitоr lосаl ?еаrсh rе?ult? frоm a раrtiсulаr lосаtiоn i? fаultу bесаu?е thе ?еаrсh rе?ult? will bе аffесtеd bу brоw?еr personalization аnd IP, а? wеll а? brоw?ing аnd ?еаrсh hi?tоrу.

Onlу рrоfе??iоnаl rаnk trасking tools, likе Rаnk Rаngеr’?, that hаvе thе сараbilitу оf еxесuting аnd rесоrding thе results оf lосаtiоn-?ресifiс ?еаrсhе? саn provide accurate results thаt саn bе relied uроn.

  1. Gооglе Local i? mоrе indереndеnt оf оrgаniс

In thе ра?t if a wеb?itе wа? filtеrеd оr rаnkеd lоwеr fоr оrgаniс rе?ult? уоu’d mо?t likеlу ?ее a ?imilаr rаnk filtеr соrrеlаtiоn in local rе?ult?. Pо??um i? nоw showing rе?ult? thаt di?соnnесt thе twо search аlgоrithm filtеr раttеrn?.

  1. Kеуwоrd? mаttеr in lосаl SEO

It арреаr? thе Mар Pack i? hуреr?еn?itivе tо kеуwоrd vаriаtiоn?. Thеrе аrе much larger vаriаnсе? in thе ?еаrсh rе?ult? bеtwееn ?imilаr keywords thаn thеrе were bеfоrе. In thе past, ?еаrсhе? wеrе shown ?imilаr rе?ult? whеn ?еаrсhing “Mоving Cоmраnу Pоrtlаnd” оr “Portland Moving Cоmраnу” оr “Pоrtlаnd, OR Moving Cоmраnу”. Since thе uрdаtе, thеrе аrе a lоt mоrе vаriаtiоn? tо thе ?еаrсh rе?ult?. Thi? i? раrtiсulаrlу intеrе?ting because еxасt mаtсh kеуwоrd? hаvе gotten more lаx fоr оrgаniс SEO.

Gооglе I?n’t Pеnаlizing Wеb?itе? Fоr Nоw

A fеw dау? аftеr publishing hеr ро?t аbоut Pо??um, Cоnrаd Sааm оf Mосkingbird, a firm thаt рrоvidе? SEO ?еrviсе? tо аttоrnеу?, intеrviеwеd Hаwkin?. In thаt intеrviеw ?hе рrоvidеd mоrе intеrе?ting dеtаil? about Pо??um. Shе ?аid thаt Gооglе’? uрdаtе i? nоt a реnаltу, but rаthеr a nеw filtеr. The uрdаtе i? nоt dеindеxing ?itе?, it’? just fаvоring оthеr li?ting?. Thе рrооf, Hаwkin? ?аid, i? in thе fact thаt a bu?inе?? mау ?ее ?еvеrаl оf it? lосаtiоn? di?арреаr frоm thе rе?ult?, but it? mаin li?ting rеmаin? unаffесtеd. If it wеrе a реnаltу, thе mаin wеb?itе would nоt gеt аwау un?саthеd, ?hе ?аid.

So а? оf now, thi? uрdаtе i? nоt реnаlizing wеb?itе?, but Hаwkin? рrеdiсt? thаt thi? соuld сhаngе if Gооglе ?ее? thаt thе uрdаtе i? nоt ?uссе??ful in filtеring оut thо?е whо аrе mаniрulаting thе ?у?tеm.

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Pаndа Gооglе Uрdаtе: All уоu nееd tо knоw http://www.comfortinnkci.com/p%d0%b0nd%d0%b0-g%d0%be%d0%begl%d0%b5-u%d1%80d%d0%b0t%d0%b5-all-%d1%83%d0%beu-n%d0%b5%d0%b5d-t%d0%be-kn%d0%bew/ Tue, 29 Nov 2016 12:16:19 +0000 http://www.comfortinnkci.com/?p=2222 A? bu?inе?? оwnеr? аnd Intеrnеt mаrkеtеr? еvеrуwhеrе аdju?t tо Google’s nеwе?t ?еаrсh аlgоrithm changes, Pеnguin, it’? timе tо tаkе a rеfrе?hеr соur?е with lа?t уеаr’? uрdаtе, Pаndа.

Fir?t аnd fоrеmо?t, the Pаndа uрdаtе lа?t year wа? dе?ignеd fоr one imроrtаnt а?ресt: ?uаlitу. Thе Panda аlgоrithm сhаngе hеlреd bring high-?uаlitу wеb?itе? tо thе fоrеfrоnt of Gооglе’? ?еаrсh listings.

Mаnу сhаngе? made wеrе ?ubtlе оnе? thаt fеw wоuld nоtiсе. Overall though, thе сhаngе? еndеd uр imрасting nеаrlу 12 реrсеnt of ?еаrсh ?uеriе?. Thi? i? bесаu?е thе uрdаtе wа? dе?ignеd tо bring dоwn rаnking? fоr lоw-?uаlitу ?itе? — ?itе? with lоw-vаluе fоr u?еr?, сорiеd content from еl?еwhеrе оr ?itе? that аrе ju?t рlаin nоt u?еful. Simultаnеоu?lу, thе uрdаtе рrоvidеd bеttеr rаnking? fоr highеr-?uаlitу ?itе? — ?itе? with оriginаl, fresh соntеnt аnd infоrmаtiоn likе research, ?uаlitу rероrt? аnd u?еful аnаlу?i?.

Cоntеnt is Vitаl

Whаt wе have learned frоm оthеr wеb?itе? is the fасt thаt соntеnt i? еvеrуthing. eBay hа? ?ееn a mаjоr drор in thеir ?еаrсh еnginе rаnking ?imрlу duе tо lасk оf соntеnt. Whаt уоu mu?t fосu? оn i? сrеаting high ?uаlitу, оriginаl content that i? rеlеvаnt tо уоur аudiеnсе. Crеаting оriginаl соntеnt i? grеаt, but if уоu аrеn’t creating in-dерth соntеnt thаt реорlе are vаluing, it саn bе difficult for реорlе tо read. Thin соntеnt and doorway раgе? will hurt уоur wеb?itе.

Mаtt Cutt? frоm Gооglе hа? соntinuеd tо ?tаtе thаt thin соntеnt will not bring rе?ult?. Hе wаnt? соmраniе? tо ?реnd timе creating nеw соntеnt that i? vаluаblе to thе сu?tоmеr?. Plan on сrеаting ро?t? thаt аrе аt lеа?t 1,200 wоrd? оr mоrе, fillеd with еngаging, riсh соntеnt. Thе?е ро?t? will е??еntiаllу bесоmе lаnding раgе? fоr уоur wеb?itе, driving in оrgаniс trаffiс thаt i? rеlеvаnt tо уоur business. Hеrе аrе ?оmе е??еntiаl роint? оf gооd соntеnt:

? I? thi? соntеnt vаluаblе tо mу аudiеnсе? I? it fillеd with fluff?
? Am I аn?wеring the questions оf mу rеаdеr??
? Arе thе kеуwоrd? u?еd оrgаniсаllу, or dо thеу ?оund unnаturаl?
? I? thеrе a саll tо асtiоn?
? Am I соnnесting with rеаdеr??

Nеvеr Duрliсаtе Content

Yоu саn сitе ?uоtе? and ?оurсе?, but never сору аnd ра?tе соntеnt. Thi? will dе?trоу thе rаnking? оf уоur wеb?itе. Yоu mu?t рrоvidе uni?uе value tо уоur rеаdеr?, if thеу саn find thе ?аmе infоrmаtiоn оn оthеr ?itе?, уоur site will nоt dо muсh tо соmреtе. Dооrwау pages аrе thing? thаt уоu nееd tо bе соnсеrnеd аbоut. If a раgе i? dе?ignеd оnlу fоr kеуwоrd? оr рhrа?е?, уоu саn еnd uр hаving a mаjоr реnаltу with thе ?еаrсh еnginе?. Onе оf thе i??uе? Google i? trуing to rеmоvе are thе pages thаt hаvе thе ?аmе соntеnt, but thе city names аrе diffеrеnt. Gооglе will сlаim thi? is a dооrwау раgе, аnd уоur wеb?itе will fасе a реnаltу.

Recovering Frоm Pаndа 4.0

If уоur wеb?itе has tаkеn a mаjоr hit, likе еBау, уоu nееd tо fосu? оn rесоvеring whаt уоu саn with уоur wеb?itе. Thi? will rе?uirе уоu tо dо a соmрlеtе аudit оf уоur wеb?itе tо find оut whаt уоu nееd tо imрrоvе. Arе уоu оffеring unique аnd vаluаblе соntеnt? If уоur website i? tоо ?imilаr tо оthеr?, уоu aren’t gоing tо dо уоur?еlf аnу fаvоr?.

While уоu nееd pages thаt inсludе kеуwоrd?, уоu dо nоt wаnt to have раgе? thаt аrе еxасtlу the ?аmе with оnlу a ?inglе сhаngе hеrе аnd there. Yоu nееd tо сrеаtе in-dерth аnd соmреlling сору thаt i? diffеrеnt fоr еасh раgе. Nеvеr ?tuff уоur соntеnt with kеуwоrd? а? it will hurt thе credibility оf the соntеnt. All thе kеуwоrd? уоu u?е need tо nаturаllу flоw within thе соntеnt tо рrоvidе vаluе tо thе rеаdеr?.

Prераring Fоr the Futurе

A? lоng а? уоu аrе nоt trуing tо gаmе thе ?у?tеm, уоur wеb?itе will survive. Yоu nееd tо сrеаtе раgе? thаt people will ?реnd timе rеаding. If thеу аrе оnlу lооking fоr a ?есоnd аnd сliсking оff thе раgе (high bounce rаtе?), Gооglе will tаkе nоtiсе оf thi? аnd thеу will drор your rаnking?. Rеmеmbеr tо writе fоr thе ?еаrсhеr?, nоt thе ?еаrсh engines. Inсludе mеtа dе?сriрtiоn? that аrе соmреlling аnd fосu? оn doing whаt уоu hаvе bееn dоing tо kеер уоur wеb?itе rаnking.

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The Importance of Backlinking in SEO http://www.comfortinnkci.com/importance-backlinking-seo/ Mon, 02 Mar 2015 18:51:27 +0000 http://www.comfortinnkci.com/?p=2117 There are two things that will be discussed here: the search engine, backlinking, and search engine optimization/. What will also be discussed is the relationship between each of these three facets of the Internet. If one were to try to understand what the facets are exactly, it would come down to basic definition of the terminology.

SEO Backlinking

A backlink is essentially a link that leads back to the original website that has been placed in a different source. It is basically a link that accesses one web page from a different web page. A search engine is essentially software that searches the internet for all of the web pages contained within and archives them in real time through the use of programs called web crawlers as well as certain algorithms. A search engine may hence be used to search this vast directory of web sites and web pages with the use of keywords. The search results are then arranged in a list based on the popularity of each page. This makes the search engine a potentially useful tool in the arsenal of a business, considering the fact that, in today’s modern marketplace, a business is only as successful as its website.

This is where search engine optimization comes in. Search engine optimization essentially means creating a website that is more likely to rank highly on a search engine web search, and optimizing your website in order for it to become as detectable as possible by the search engines web crawlers. There are several ways of doing this, but an extremely popular way is through the use of the aforementioned back links.

Search engines rank websites in their search results based on their popularity, and they gauge this popularity through the amount of links that lead back to the website. One of the ways said popularity is judged is through the amount of back links that lead back to the website in question. This makes backlinking essential to the rank of your webpage in a search engine results page. However, these back links should contain anchor text in them. The more backlinks with anchor text you have, the higher your rank will be on a search results page.

Another aspect of search engine optimization that backlinking helps you with is indexing. Indexing is basically a term used to describe whether or not a website has been discovered by web crawlers, as it is only after web crawlers discover a website that they index it and it will start appearing in search results. So, essentially, if your site has been indexed, it will appear in search results. All websites are eventually indexed, but what you need to think about is how quickly your website is indexed. Backlinking is essential in this aspect of search engine optimization because the more backlinks there are across the internet that lead to your website, the more quickly your website will be discovered and indexed by web crawlers and thus discoverable through a web search via a search engine.

However, it should be mentioned that, while backlinking is essential to a good search engine optimization initiative, you should be wary of the quantity over quality approach. A lot of website owners and Search Engine Optimization specialists create to websites and try to create a lot of backlinking between the two. Others try to just generate a lot of links through other websites; in fact, there are entire websites that earn money through the creation of fake links for other websites, people turning fake links into an entire business. This will not work, as web crawlers won’t rank such sites very high on search result pages. Google, especially, is extremely sensitive to websites “cheating” and trying to appear more popular than they really are, and often penalizes websites that attempt to do things like this. So, before you try to make those fake back links or try to cheat the system in any way, think about the fact that it might end up doing you, your website and your business more harm than good, no matter what the search engine optimization companies say.

The way to go about using backlinking to optimize your search engine potential is to create natural links from websites that relate to your product line and content. Web crawlers love natural links built over time, especially back links that come from social media websites, which can, incidentally, become an outstanding source of back links for your website. Additionally, web crawlers can detect whether a back link is coming from a website that is related to the content your website provides, so, for example, if your website sells clothes online, a back link from a stationery website won’t do much in the way of upping your search engine potential. All in all, social media is possibly the best way to create a natural crop of back links, though another increasingly popular method is by bringing associated websites into the game. This can read like a sort of “you scratch my back, I scratch yours” type of deal, where two similarly themed businesses or websites help each other out by backlinking to each other in order to appear higher up on a search engine results page.

Overall, back links are the way to go as far as search engine optimization goes. After the link wars were officially ended by Google, natural back links built up over time became the best way to get your web page indexed and have it ranking high up on the search results page. The way to get the most results out of backlinking is to have it be natural; after you publish your website, or upload new content to that website, share it and the content on social media. Retweets and shares can add to your back link count, and, as is said in the preceding paragraphs, search engines and their web crawlers absolutely love social media links, because they are indicative of real popularity and are harder to manufacture.

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5 Reasons Why Your Website is Not Attracting Traffic http://www.comfortinnkci.com/5-reasons-website-attracting-traffic/ Tue, 17 Feb 2015 17:59:25 +0000 http://www.comfortinnkci.com/?p=2105 Traffic To Your Website

The invention of the internet led to very rapid change in almost every aspect of modern life. A business is no longer as good as its product, it’s as good as its website too. A good website can mean more traffic and more sales, despite inferior products. Whatever the case may be, an online presence is absolutely essential to the success, health and overall vitality of a business. However, many business owners are baffled when their website, full of amazing products and excellent services, just doesn’t attract as much traffic as other websites. Here are 5 reasons why this could be happening:

  1. Your website just doesn’t look good. A website should be treated like a main office or a bricks and mortar branch of your brand, and that means it should look professional, and should match the brand the website is representing. If your website possesses a poor color combination, or a poor layout, people simply won’t want to come to it. The content should be arranged in a layout that is easy to read and navigate whilst looking attractive and pleasant, but not too much of either of the aforementioned. Remember the golden rule of website design: the sign of a well designed website is that the users don’t notice the design, because they are too busy focusing on the content. This means that the design can’t be too flashy or too bland, it has to be just right in order to keep the focus where it should be: on the products your company is selling, and the services it is offering.
  2. Your website is difficult to use. This can happen for a number of ways, but one major complaint that a lot of internet users have with websites is that they’re slow. The modern consumers don’t want everything fast anymore, they want everything now, which means that if your website doesn’t load immediately, or at the very least within three or four seconds, people aren’t going to want to come to your website. A good way to optimize your website to download faster is to go easy on the Flash, as it slows things down a lot. This will also get you into a lot of people’s good books, as a lot of internet users are using devices that don’t support Flash, and they would prefer a website that doesn’t use it. Also, integrate a search bar into your websites design in order to make your site more easily navigable. Try to make it easily visible but nonintrusive, remember: it should improve the experience, not get in its way. Another design aspect you can include into your website is the separation of your content into different tabs. If you sell clothes, have a different tab for each type of clothing, such as coats, shirts, shoes, pants, and make them accessible from every page, and also integrate a button that can take the user to your homepage into every web page onto your website.
  3. There is another incredibly important aspect of web design in which your website might be lacking which would contribute to your low incoming traffic. This design aspect is responsive design. Responsive design essentially creates a website that can automatically adapt itself to different browser sizes. This will help make your website more accessible across different devices, such as tablets and smart phones. These devices possess screens and, as a result, browsers that are smaller than the average personal computer or laptop, and having the same website that has been optimized to be used on a desktop browser will result in a very poor and annoying experience for a user on a smartphone, for example. Additionally, these different devices have very different interfaces than a desktop computer, as they really on touch, which is not as precise as the mouse that is used in computers. Responsive design will make your site touch friendly by detecting the browser size, and thereby device, that the website is being viewed on and adjusting the layout and HTML code of the website accordingly, thereby providing a far superior experience for your users.
  4. Another aspect in which your website might be lacking is advertising. There is, obviously, the option of paying other websites to advertise your web domain, but there are other ways of advertising your website that are not expensive. These ways all involve social media. Social media is a veritable revolution within a revolution. The Internet is quickly becoming based around social media, and this provides you with a solid foundation on which you can base an entire advertising campaign. This campaign does not even need to cost any money, as social media, by its nature, provides you with a platform to send messages out to millions of people, all at once and for free. If you aren’t using social media this way, you are missing out on a huge opportunity. You should integrate social media into your website as well, allowing users to tweet, post and otherwise share your content on their social media profiles at the click of a button.
  5. Possibly the single most important reason why your website is not attracting any traffic is that you aren’t using Search Engine Optimization techniques. Search engine optimization, or SEO for short, refers to techniques that you can use to get your website and its web pages indexed and searchable via Google and other search engines and quickly as possible, and to ensure that your website appears as high as possible on the list of search results when a keyword relating to your business, your content or one of your products is searched for. The ultimate goal is getting your webpage on the very first page of the search results, as the vast majority of users don’t go past the results on the first page. Social media is a big part of this, as it can be used to create backlinks that would boost the visible popularity of your sight, thereby making it faster to index and appear higher on search result lists.
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Optimizing an Entertainment Website: 5 Things to Start with http://www.comfortinnkci.com/optimizing-entertainment-website-5-start/ Sat, 31 Jan 2015 15:30:18 +0000 http://www.comfortinnkci.com/?p=1914 Website Optimization

An entertainment website is essentially an online business that depends entirely on website traffic to earn money. This makes the rules a little different for this particular type of website, things can be a little tricky. You can’t apply the same formula that works so well for websites that represent a physical business, where transactions sometimes take place but the website exists mostly for marketing rather than generating revenue, because their users visit the website to glean information as quickly as possible, whereas an entertainment website needs to make sure that they stay and watch as much content as possible. What all of this means is that you definitely have a lot on your plate if you have an entertainment website that you need to optimize, but here are 5 tips that can help you get started:

  • Keep updating your content: you need people to visit your website every day. They won’t do that unless they know that they’ll have something good to see. This is why you need to keep posting content as regularly as possible. Try to post enough content that people have to stay on your website for a long time to get through all of it. If the content is good enough, there is a good chance that most users will do so, which increases the chance that one of them will click on one of your ads. Aim to release 8-10 new pieces of text based content or 3-5 pieces of video based content at the very least on a daily basis. This differs from how promotional websites should treat their content. They are usually advised to do the opposite of this, to update their content but also to keep change to a minimum, so that people can continue to come to the pages they need to get to in order to get the information that they want.
  • Vary your content: try to keep your content diverse. This will help you create more content as well. Try to cover the news in an entertaining way, you don’t have to have a five o’clock news bulletin, just scan news outlets for funny news stories, research them yourself, and present them in your own, entertaining way. Try to approach your upload schedule as you would a TV schedule, if you make skits, assign different cast members to different genres and label it a new show, for example one can be an improv show and the other can be script based. You can also make a show based on audience interaction, whereby your cast members and hosts, essentially people on the front end of your site that have the most recognisability, read comments from followers and fans and answer their questions in entertaining ways. Don’t make your content entirely video or text based. If your site is text heavy, have bloggers upload articles to keep the content flowing.
  • Place emphasis on social media: more and more people are getting their entertainment from the internet, and very soon these people will become the vast majority. It is simply more convenient, and this works in your favour. People are constantly searching for new content, and, if and when they find it, they almost always subscribe to the social media accounts owned by the content creator. Hence, you need to maintain social media accounts on as many websites as you can. Twitter, Facebook, Tumblr, Instagram, try to dedicate one person or an entire team to updating social media. Post and tweet about your new content, repost it in case someone missed out on it, share pictures funny incidences that occur at the office through Instagram. A lot of people stay faithful to content creators simply because they like their personality, so try to make yourself and your company come across as approachable everymen. Encourage your bloggers and the hosts of your videos, basically your cast of entertainers, to tweet as well about their workplace activities and new content that they have worked on, and advertise all of their twitter accounts in all of the relevant content. Also, try to upload your video based content to YouTube as well. A lot of people go to YouTube to find entertaining content, and the YouTube community is very welcoming. YouTube also shares ad revenue with popular uploaders so this can result in an additional revenue stream.
  • Initiate a perpetual SEO campaign: search engine optimization for an entertainment website is an entirely different beast from SEO in general. Your content is your product, hence your product changes every day, which means that what people search for in relation to your company will change every day. Your keywords, apart from certain constants such as the name of your company, shows, columns, hosts and bloggers, should be updated every day. Look for what people tweet about when referring to your website, use those keywords to optimize your search engine visibility. The dialogue from your shows might evolve into catch phrases, integrate this into your search engine optimization.
  • Start a subscription system: you need people to keep coming back, and there is no better way to do that than to make them subscribe to your website. Once you have their emails, you can keep sending them updates regarding new content, but make it absolutely clear while you are taking your users email address that you inform them that you will be sending them emails. You could also dabble in making premium content that would only be available to paying subscribers. This is a great way to create a revenue stream apart from ads. You can offer better quality content that is free of ads as a perk, nobody likes ads after all, but be very careful: people that get their entertainment from the internet, especially your followers from the current generation, do not look to such things kindly, and it could backfire and result in a loss of loyal followers as well as bad press.
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Search Engine Optimization Tips You Can Use by Yourself http://www.comfortinnkci.com/search-engine-optimization-tips/ Sat, 24 Jan 2015 11:20:57 +0000 http://www.comfortinnkci.com/?p=1897 Search Engine Optimization, or SEO, is basically making sure that your site is as easy to find as possible using search engines. This is paramount to the survival of your business, as the traffic that comes to your site can become is often the lifeblood of your company. Buying things online is fast becoming the only way to go for a lot of people, and the main method people use to find what they need are search engines. What this means is that you need to be on the very first page when people Google your product because if you’re not, some other company will be, which means less business for your company. Hence, you need to optimize your website for search engines.

Google

There are several ways to do this. First and foremost, remember that search engines search for keywords, so you need to have as many of these on your site as possible. If you sell phones, have the text on your website say “smartphone”, “cellphone”, “phone” and brand names of phones as much as possible. This will make you more likely to be found by a search engine. Think of what keywords you would put in to describe your content and use them. However, be subtle in your use of keywords. Overdoing it could make you look like a spammer, and search engines often ignore sites that have too many keywords in them.

Use web analytics while applying your SEO techniques so that you can see what methods are working and which ones aren’t. You can hire an SEO company if you have the budget for it, and take note of their successful methods by using web analytics. Reach out to other, similar companies as well and ask them what they do to maximise their search engine potential. Most companies would be glad to help, having gone through similar ordeals themselves earlier on in.

If you want to take an active role in optimizing your search engine potential, search for dead links on Wikipedia. You can find links to companies in the Wikipedia page about your particular product and, if they are dead, replace them with your own links. This will direct a lot of traffic to your site as a lot of people go to Wikipedia for information. Visit forums that discuss your product (reddit is a great, all purpose example) and search for words that are commonly used in the discussions. These words can become keywords for your website, because if people are using these words on reddit, they’re using them on Google too.

Create and maintain a sitemap. Once you’ve created a page that connects your entire site, i.e. a directory of all the major pages on your website you will be more likely that web crawler will index your site for a search engine. It will also reduce the number of clicks it takes for a user to get to where they need to go, and the less clicks it takes for users to get information, the more receptive they will be to it. Remember that web crawlers can only search text itself. Text in images does not count, so use your descriptors mainly in the text portion around your image to make sure that your page is indexed. Add ALT tags to your images so that you can provide the images on your sites with descriptions, and use as many keywords as possible in these descriptions.

Also, keep all of the URLs short. Too many query parameters in your URLs are off putting, as are dynamic URLs, even if they have normal words in them. Similarly, having an absolutely URL is not enough. The URL needs to be easily understandable. Try to use layman language, for example: www.guitars.com/fender/clapton rather than a classification used within your own company like www.guitar.com/8189/fc81.htm

Bars

Try to avoid Flash and frames, as using them means you will not be able to link to a single page. Frames should be avoided completely, but if you must use Flash use it sparingly. From an SEO viewpoint, it is an unnecessary burden on your search engine efficiency. However, if it is imperative that you make your website Flash heavy, use a lot of meta keywords and descriptors for your website, and put navigation links right beneath the fold, no more than a short scroll away.

Keep updating your content. Search engines love this, so it will make you more likely to get indexed and can ensure a top spot in a search. However, whenever you make new content remember to make the anchor text on the page as searchable as possible, put relevant words and keywords in, and always remember to provide an easily visible link that can take users back to the archive page. Don’t add so much content that your site can no longer be navigated, and if you have to add a lot of content, make sure that your users can get around with as few clicks as possible.

All throughout your SEO efforts, keep an eye on where you stand in the internet hierarchy. Use tools like Alexa to see what rank your web site is at, and you can use this rank to monitor your progress. Keep using web analytics to monitor your progress, and conduct a site audit every year to monitor overall progress, whether you use Alexa’s own site audit feature, a free site audit tool or, if you really want your money’s worth, hire somebody to provide you with a detailed report on what worked and what didn’t.

Don’t think too much. Most of this stuff is common sense. Keep in mind that basically all you need is a noticeable presence on the internet, and a website that has an appropriate amount of well researched keywords, uses Flash sensibly, is easily navigable and is optimized for indexing will bring you all the traffic you need. Just don’t think of this as a one-time thing, SEO is a constant process, and you should continuously focus on it if you want to keep your site visible.

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The Importance of Social Media in SEO http://www.comfortinnkci.com/importance-social-media-seo/ Tue, 13 Jan 2015 02:00:03 +0000 http://www.comfortinnkci.com/?p=1890 What is SEO?

These days, everything is done online. There as many websites our there as there are businesses in the physical world. So, whether your website represents a physical business or whether your website is your business, it is the factor that will determine whether your company will last or not.

Since the success of a company hinges so much on the popularity and visibility of that company’s website, a lot of effort is put into maximizing the amount of traffic that the said website is receiving. This is where Search Engine Optimization, or SEO, comes in. This is a process whereby a website’s visibility via organic search engines is maximized to ensure that when someone Google’s your product, your website is one of the results on the very first page.

How Can I Optimize My Visibility Using SEO?

There are several ways you can optimize your visibility in organic search engines. Some people hire companies dedicated to search engine optimizing. Companies run entire campaigns to maximize their website’s search potential. However, there is an often overlooked way of obtaining search engine optimization, a way that is often overlooked by companies still following the calculated and precise methodology that has been endemic to business policy since before the rise of the internet, and that is to promote your website via social media, which, in some ways, is the greatest method of optimizing your visibility.

Social Media Impact on SEO

Why is Social Media so important?

Social media can become the self enclosed ecosystem whereby you advertise your products, gauge audience opinion of your products, receive and handle complaints, monitor site traffic, try new marketing strategies and so on.

Consider what a tweet is. It is essentially a message that is available for hundreds of millions of people to view, and it can be posted for free. This makes it an incredibly powerful tool if used right.

Tweets and Facebook posts can be sponsored to make them reach as many people as possible. The more people it reaches, the more likely people are to re-tweet and share your posts, which can result in a lot of free marketing, which further boosts your visibility. You can incorporate the use of hashtags into your marketing strategy. Create a hashtag specifically for your company, for example #jimsburgers. Encourage your customers to tweet with this hashtag, or perhaps re-tweet one of your promotional offers, or some other such activity in exchange for the chance to win a free burger. This can result in a lot of free promotion, and it will definitely result in a large amount of traffic being directed to your site.

Running ad campaigns via social media can also increase the chances of your products going viral. A YouTube account is also essential for this. If you regularly create videos that are creative, funny, entertaining or interesting and upload teasers to your YouTube account, stating that viewers can watch the full video on your website. This will bring in a huge of amount of traffic to your site, and social media marketing campaigns are known to hit your target audience which makes it a useful part of search engine optimization.

Social media is also a great way to gauge how well your SEO methods are doing. If more people are coming to your website, more people should be tweeting about your products, and this should be bringing, in turn, even more traffic to your site. You can use tools and plugins to find out how many people tweet about you each day, which is particularly useful if you ever decide to conduct a site audit to measure the effectiveness of your methods.

There was a time when search engine optimization meant that you had to create as many links as possible in order to indicate popularity. The links race was brought to a grinding halt, however, by Google, when they start giving penalties to anyone that would use this technique. Websites that use this technique are labelled as spam sites. Then SEO companies start to manufacture ratings, again in an attempt to give Google the appearance of popularity in order to score a front page spot for the website. Google put a stop to this as well.

Google and SEO

Now Google takes social media into account when gauging website popularity, which means that social media helps you get around the link building dilemma. Firstly, you are building natural links that serve a purpose other than upping your link count, which Google loves. Secondly, you are crowd sourcing this building of “natural links” to your followers, as each time they share your post or re-tweet they are building a link to your website, which is means that your search engine visibility will begin to grow organically. Natural links also bring actual traffic to your website, as the links are being shared by and with actual people, which is something that links manufactured by SEO companies could never do the vast majority of the time, so the benefit of using social media in this regard is twofold.

Your domain ranking depends a lot on how much your content is shared across social media, the more shares you get, the more authority this gives your website. A lot of shares on social media can also cut your indexing time in half, and can massively reduce the time it takes for Googlebot to find your content. This makes staying active on social media an important part of keeping your website visible.

All in all, social media is a fantastic and well rounded way of optimizing search engine visibility, and an integral part of any search engine optimization campaign. It provides you with an ecosystem whereby you can view public opinion of your site, take suggestions regarding improvements or complaints, see how well your SEO methods are working and, at the end of the day, boost how many visitors your site gets. SEO would be a different world without social media, and certainly a more difficult one.

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Back Linking: How To Make It Work For You http://www.comfortinnkci.com/linking-work/ Mon, 29 Dec 2014 00:29:49 +0000 http://www.comfortinnkci.com/?p=1884 When it comes to search engine optimization, there are so many different tips and methods out there that an average person can easily get confused. For instance, what if you are only starting with a new website, and want to optimize it further? Needless to say, you might know by now that search engine optimization is not a very cost- effective market; there are companies that will charge thousands of dollars to do all the optimization for you. Obviously, nobody has that much money lying around unless it’s a multinational corporation. As a result, being an individual web master, you will have to focus on certain selective techniques which can yield the best possible results.

SEO Backlinking

One of those techniques is back linking. Though many users or deluded SEO experts will tell you that back linking isn’t as effective, they’d be lying through their teeth. Google understands the important of back links, and which is why it places a lot of emphasis on it. If done correctly, back linking could prove to be one of the most effective ways for an individual to market their website and make it more visible to the average internet user. But, being a beginner, your knowledge of back linking is likely to be limited. So, how do you make it work for you and target visitors directly to attract traffic? Here is a brief guide:

  • What is back linking?

Before we talk about the importance of back linking and how it impacts your website’s visibility, it is important to consider what back linking really is. In simple terms, back linking is basically the process by which you get more incoming links to your website. But what does that matter? Well, if there are more people linking to your page, it means that there are people who are interested in going through the content on your page, adding credibility to your site altogether. With back linking, that’s the benefit that you get; you can get more traffic, while Google will also understand that more and more people are interested on the website’s content, hence giving you a higher rating. So, now that we have a basic idea of what back linking really is, let’s talk about how you can make it work for you!

  • Don’t use robots to generate links

Over the past few years, the focus has shifted dramatically on quality rather than quantity. You can easily purchase powerful computer programs that can generate incoming links to your page and post them on different websites, but too much of this and your website will get black listed. Google’s crawlers keep an active check on all incoming links, and once the crawler’s detect that you are using black hat SEO techniques in order to promote your website, there is a very strong chance that your website will get black listed. Hence, the first and foremost thing that you need to keep in mind is to make sure that you do not use robots to generate links.

  • Go for link exchanges

What is a link exchange? Basically, the concept of a link exchange is quite simple; all you have to do is to talk to another web master or a blog owner, and get them to link to your page. What do they get in return? Well, you can place a link to their website on your page too. This is constructive and is a great way to ensure that both of your websites get promoted. If you are running two or three different websites in a related niche, you could easily place links to your websites from your other sites, effectively creating a system of links. This is an excellent idea, and is used by a number of different website owners. However, link exchanges are excellent, since they add credibility to your page too.

  • Post links on pages with related content

If you are running an online clothing business and links to your page begin to appear on a shop that caters to automobile tires, it is unlikely that the results will be very effective. You need to make sure that the links you post should be done on related websites that are operating in the same niche as your own website. it is important to make sure that the links relate to content that is meaningful on your site, so don’t just go about spamming on other’s websites.

  • Post on forums and blogs

SEO blogs

There are very few people who are able to understand the effectiveness of posting links to your page on forums and other blogs. How do you post on forums? Create an account on a forum that is related to the niche that your website operates in, and then start posting meaningful content. Obviously, you will have to make sure that people understand what you are saying. Every forum post usually has a signature where you can write something about yourself. There, place the link to your page as well as a brief description of what the website offers. Hence, the more posts that you make, the greater will be the number of incoming links that you generate! This is a highly engaging and effective way to generate traffic to your page, and works like a charm to ensure that legitimate back links are created for your website. Needless to say, it could attract traffic from forum users too.

Secondly, start posting comments on related blogs too, and at the end of each comment, make it engaging by adding a link to your website, and telling users about what it can do for you. Don’t create pre- planned posts however, since the blog owner is more than likely to mod the comments and delete the ones that do not make any sense. If done correctly, blogs and forums could prove to be an effective tool for users to generate a windfall of fresh traffic to their page, while also increasing their rankings.

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How the content on your website affects your website’s visibility http://www.comfortinnkci.com/content-website-affects-websites-visibility/ Wed, 17 Dec 2014 01:10:34 +0000 http://www.comfortinnkci.com/?p=1878 In the world of search engine optimization, the primary aim is to improve a website’s visibility. The more visible your website really is, the greater will be the amount of traffic that it gets. Websites such as Google, Facebook and Amazon are hugely visible, and that is the main reason why they get so much traffic. Consider Google for starters. This is the website that opens up when you open your browser. That means, the minute you open your browser, you are registered on the website’s servers. In simple terms, if Google was to market something on its home page, it would be making it visible to billions of people all around the globe.

SEO Content

Similarly, the same goes with Facebook. The website is so popular that everybody logs in to their Facebook accounts, even subconsciously at times. Ultimately, this just goes on to improve the website’s credibility, and is one of the main reasons why Facebook’s advertising has become so popular in the past few years. It just allows advertisers to get their word out to a greater audience. But, Facebook and Google are highly dynamic. For every other person that uses Facebook, their experience is slightly different. For instance, some use it for the sole purpose of being in touch with friends, while others use it to find interesting tidbits of information, etc. Similarly, for Google, it only delivers results that you search for. So how does the content of your website have an impact on its visibility? Well, there are a number of different ways by which that happens. Here are a few:

  1. The Keywords you use

The keywords that you incorporate on your website, and use for marketing your website, are of vital importance. For instance, let’s assume a person is searching for an online shop to buy clothes from. The keywords he’s likely to use include ‘online shopping XXXX’, ‘online clothes XXXX’ or something along those lines. Needless to say, XXXX is the town/ city name. Now, if you have researched the most commonly used keywords beforehand and have incorporated them in your website’s marketing campaign, it is very likely that you will be able to make your website more visible.

Even when creating the content for your website’s home page or the ‘about us’ page or the FAQs page, all content should be optimized for keywords. Importantly, do make sure that you don’t just thrust the keywords in the content. Incorporate them in a seamless manner in order to ensure that the content doesn’t look distorted, and you are good to go. The content on your website must be properly written, with a purpose in mind. Don’t just write whatever comes in to your head, make it understandable and recognizable.

  1. The graphical content

Let’s face it, in the past five or six years, very few websites would actually pay attention to the graphical content. However, that trend has changed since Google introduced newer guidelines for marketing on the internet. Now, graphical content has value. If your website just includes scores of textual content and doesn’t have a lot of pictures or videos to complement all that text, your website’s visibility is likely to suffer. Think about it from a visitor’s perspective; would you really be willing to read through large amounts of text only? Or would you prefer some graphical content along with it too in order to make your whole experience slightly more interactive?

The graphical content on a website ranges from the embedded videos, the pictures as well as the GIFS that are included too. Some of the biggest and most popular blogs such as Mashable and TechRader know the art of combining graphical content with text based content effectively, which is why these blogs get so much traffic. Even websites that thrive mainly on reviews, such as online gaming websites, incorporate screenshots and pictures along with the reviews in order to provide a combination of graphical and text based content.

  1. The presentation

Let’s face it, the most important thing about any website is how well the content has been presented. Unless you are able to present the content in a proper manner, it is unlikely that you’ll ever be able to gain a decent amount of traffic. You need to make sure that you use a proper, easily readable font, as well as highlight the important words and enlarge the headlines. These are all basic guidelines, and you can easily find a template for these as well, but it is still very important to make sure that you present all the work in a proper and neat manner. Nobody likes visiting a cluttered website; it just doesn’t attract a lot of attention.

Content presentation

When it comes to creating a good website, make sure that everything is neatly organized. Provide an archive for users to search through, and incorporate drop down menus as well as a good combination of color in order to ensure that visitors aren’t too put off. The theme or template that you choose for your website has a profound impact here, so make sure that you select the right one, based mainly upon the niche in which your website will be operating.

Needless to say, the content on your website is a very important aspect of search engine optimization. All of the article submissions, keyword research, back linking and other white hat techniques for SEO will fail completely unless the content on your website isn’t good enough. Make sure you pay appropriate attention to it, and update the content on a regular basis in order to keep it new and fresh. All of the biggest websites compete with each other to bring about new and unique content, so make sure that you stay ahead of the curve. Keep it fresh, and keep it engaging, and you will keep the traffic rolling on your website! This is a basic guide to how the content on your website impacts its visibility.

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The Best SEO Techniques to Learn http://www.comfortinnkci.com/seo-techniques-learn/ Tue, 09 Dec 2014 01:26:21 +0000 http://www.comfortinnkci.com/?p=1847 The whole journey of making a popular website is not an easy one by any means. There are a number of different things that a person needs to keep in their mind, and it is also very important to make sure that you remain devoted to the website. While creating a website itself is not as difficult (you can easily choose a template online and get cheap hosting for it), making the website more visible and accessible to the visitors in your niche is the most important part. For instance, if you have created an online shopping website that provides a range of different clothing items, how do you get people to order from your page?

It is very likely that there will be a whole host of different websites within your region that will also be providing the same products such as yours, so how do you attract visitors to your page and beat off the competition? Through search engine optimization! You might have noticed that whenever you search for a keyword on Google, the search results that are returned are ranked; there’s the first link, the second link and so on. Most people don’t even bother going to the second page, which means that the links on the first page get the most amount of content. The following SEO techniques are the best to learn:

SEO Articles

Article Submissions

Writing articles with directed keywords for your page and submitting them to article directories is one of the most effective ways to market your website and make it more popular. There are a whole host of different article directories that you can submit your articles to, and if you include a link at the end of the article regarding the website itself, then you are definitely going to attract visitors. Google crawlers actively search through the different websites in order to find out whether they are legitimate or not, and the content that you upload is also read through. As a result, make sure that all of the articles that are written are done so in a proper manner, without any grammatical errors.

Learning how to write effective articles for your website is a very important part of search engine optimization, and it helps significantly in building up your website’s repertoire. Previously, most people would just find the right keywords, and would just get content spun for it. Unfortunately, Google has cracked down hard on such practices, and all content that is uploaded to the website or any article directories must be properly written. Even if it does get accepted by the article directories (highly unlikely!), Google’s crawler’s will make sure that your website gets a negative!

Research on Your Keywords

In the previous paragraph, we talked all about the importance of writing appropriate articles that are based upon a certain keyword and then uploading them to different article directories. Now, what keyword will you use here? A keyword is basically any word or phrase that an individual will type in to the address bar in order to get results pertaining to their query. Provided how close you’re optimized keywords are and how well they are optimized, the ranking of your page will vary. Knowing which keywords to use is very important. You can use numerous statistical tools in order to view the most popular keywords in a certain niche in the past month of year, which will give you a clear idea of the keywords that you need to target.

However, there are specialized programs that you can use as well in order to find out the most appropriate keywords that you need to use. Sometimes, these keywords may not make sense, since most people even write in shortened writing styles, but you will have to target those keywords as well. If you don’t, the other competitors in your niche might, and hence they will take advantage to get an upper hand on you.

kiran-infotech-backlink

Backlinking

One of the most underrated, yet highly important optimization techniques that you need to use is backlinking. Backlinking is basically the amount of links that are incoming to your page. If there are a greater number of back links which lead straight to your website, it is likely that your page is more legitimate and has some valuable information. This effect is compounded if the links come from a number of different websites and not just one, and also if the links are sent from websites that are in the same category as the original link. Most people, at this point would be thinking that they could just place random links on the web that lead back to their page. Unfortunately, that is not how it works. You need to post the links in a subtle manner. For instance, you could join a forum and then post the links at the end of every post that you make on that forum, or you could start commenting on different blog posts that tackle the same topics such as the ones mentioned on your website. Either way, make sure that the places where you post the links are pertaining to the category of your own website. Effective back linking requires a lot of thought and careful input, and it is certainly not as easy as most people might make it out to be.

Effective SEO Is all about how good your website can be, and how relevant it is for the user depending upon the keyword they’ve put in. As a result, it is important to focus on the optimization of your website itself. Make sure that the content is easy to read and navigate through, and you should also make sure that you optimize your website accordingly. Make sure that the content has been placed in a proper manner, so that it is easy to read through for the average user, and that there are appropriate pictures and videos on the website too, as these also have a major impact upon its visibility.

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